Division Overview & Value Proposition
What we do and the value we deliver
Common Challenges
If you are facing challenges like these
“Strategy and execution are disconnected.”
Plans from headquarters are not fully reaching local partners and frontline sales, so they are not showing up in revenue.
“Awareness is up, but not purchases.”
SNS and events build awareness, but the path to conversion at retail is not yet designed.
“We are not improving with data.”
Tactics run without follow-through—there is no PDCA loop grounded in which channel contributes how much to sales.
3 Key Capabilities
Our three core strengths
01.
Experience Design
Strategic design
Multi-channel social operations
We plan, publish, and analyze across Facebook, Instagram, TikTok, Zalo, and more—unified management that creates empathetic context.
Influencer and PR strategy
We drive buzz with local KOLs and KOCs, PR activations, and content that builds brand interest.
Digital advertising optimization
Beyond always-on media, we use attribution to maximize return on ad spend (ROAS) and ROI.
02.
Sales Execution
Touchpoints and sales promotion
Product experience events
We plan and run in-mall and trade-show activations, sampling, fixtures, and staffing to completion.
Promotional creative production
We produce merch, ad creative, and video that resonates in market—across the languages you need.
Retail alliance support
We support negotiations with GMS, drugstore chains, and more—shelf, visibility, and promotion design included.
03.
Optimization
Sales excellence and continuous improvement
Sales enablement and training
We train field teams, build talk tracks, and design how you evaluate in-store performance.
Data-driven improvement loops
We quantify touchpoint response from measurement, then run fast test-and-learn to lift CVR with confidence.
CRM and LTV focus
We help capture and activate customer data, and we script owned channels to grow loyalty after purchase.
Business Outline
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International Business Strategy Support Service
IBS Division
Sharpen your "market resolution" and design winning entry scenarios. We grasp ASEAN on-the-ground lifestyle patterns and business customs firsthand, revealing real market structures that desk research cannot see. By combining data with local insight, we build strategies that connect directly to decisions.
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Sales & Marketing Support Service
Sales & Marketing
Eliminate "disconnects" and link strategy directly to results without diluting its purity. To close gaps between "strategy and execution" and "digital and offline," our PMO manages end-to-end from strategic planning to on-site implementation.
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IT Development & Digital Transformation
IT & Development
Leverage technology to "systematize" and "scale" business foundations. Built on our strength in full-scratch development — defining requirements from latent challenges — we deliver infrastructure that extends business growth from the technology side.
From marketing and distribution across Asia to design and IT development, 5SENSE is your strategic partner. Feel free to reach out.
More Info
Contact us
Reach out for anything — new projects, document requests or general inquiries.